Do you own a plumbing business? If you’re a professional plumber in London, you’re going to want to think about how you want to handle the internet. A lot of people turn to the internet when they are searching for a service.
Below, you’ll find some of the best internet marketing strategies for plumbers in London. See if any of these strategies work for you.
Focus On Local SEO
You don’t have to compete with plumbers across the nation. Your competition is other plumbers in the London area. Because of this, you should focus the bulk of your attention on local search engine optimisation.
It’s a smart idea to write keyword content that specifically mentions your location. Using header tags with keyword phrases like “London plumbers” and “best plumbers London” will help you to get the kind of results that you’ve been looking for.
Spend Time On Social Media
Many people assume that social media isn’t something that service providers need to be using. The truth is that a lot of London residents are going to turn to social media when they want to find a plumber.
A huge number of London residents use Facebook on a weekly basis. A lot of people in London use Facebook when they’re searching for a business. You don’t have to devote a lot of time to your page, but you do need to make sure you have a presence on the biggest social media sites.
Focus On Targeted Advertising
If you’re going to be running ads, you’ll want to make sure the right people are seeing those ads. People aren’t always going to remember the name and number of a plumber. If you’re spending money on ads, you’ll want to choose a method of advertising that will deliver results.
Targeted ads are going to be one of your best options. Social media platforms tend to collect a lot of data about their users, which means they can deliver ads to the people that are most likely to click on those ads. Advertising shouldn’t be a gamble; you should always be paying for specific results.
Search Engine Ads
If your search engine rankings aren’t quite where you would like them to be, you might want to advertise through search engines. You can pay to have your site appear at the top of search engine results
Search engine ads frequently lead to conversions. People won’t see your ads unless they are already looking for a plumber, which means that you’ll be showing ads to people with a genuine interest in your business. On top of that, some search engines don’t require you to pay unless people actually click on your ads.
Plumbers in London need to have a strong marketing strategy in place. London is a major city, and there is a lot of competition here. Thankfully, there are plenty of effective things that plumbers can do if they want to market themselves. Follow these tips, and you’ll be able to attract a lot of new clients. If you would like to work with me, please use the contact page.