Most business owners inherently know that SEO is important and that it can greatly benefit their business. However, beyond getting search traffic and greater visibility online, many are stumped for words on how SEO can improve their overall business. So, in this article, we will offer a bit more clarity on the benefits of search engine optimization and it’s true power.
Organic Traffic Is Typically A Website’s Primary Source Of Traffic
If you’ve analyzed the majority of websites online, then you’d know that organic traffic typically accounts for the majority of a website’s overall traffic. As a result, it is a critical aspect of any website’s funnel and is essential for getting people to convert or at least engage with your brand. The main search engine that gets 75% of all the web traffic in the world is Google. As a result, your website’s visibility on Google is absolutely crucial for any amount of visibility online. The best way to become visible on Google is through SEO and creating a site that truly deserves to sit on the number one spot.
Builds Trust & Makes Your Brand More Credible
When you do SEO and you rank at the top of Google, this not only allows you to get the lion’s share of the search engine traffic, but it also automatically makes you more trustworthy and credible in the eyes of the consumer. Basically, when a person always searches for a particular topic or business and your business always shows up at the top, they will automatically think your business is the best one in the industry. This will lead to trust in your brand, which will lead to more customers in the long run since people mainly buy from other people or businesses that they know and trust. Also, in order to actually get to the top of Google, you will have to do things that cement your trust and authority. This includes getting links from other high authority sites in your niche, creating quality content etc. These actions will not only make you rank higher but show your true authority in your niche.
Improved User Experience
In order to rank highly on Google, you will need to improve the user experience of your website. This is actually a Google ranking factor that will not only improve your rankings but improve the experience of the visitor. So, this forces you to study how users interact with your website and improve how they use it to decrease their bounce rate. As a result, Google will reward you, but you will also be rewarded by more engaged visitors who will actually go further into your sales funnel.
SEO Is Affordable
The major benefit of SEO for any business is that it is relatively cheap and produces lasting results, especially when compared to the other methods of generating traffic. If you purchase ads, the moment that you stop paying for ads, you will stop getting traffic. However, when you pay for SEO, the effects of that SEO will be lasting and it will continue to drive traffic for you many months and even years after you’ve stopped paying for it. Of course, it is highly recommended that you maintain the results of SEO because if you completely stop building links and creating content, your competitors may overtake you. Fortunately, the cost of maintaining your SEO is quite affordable, which truly makes it the premium method for traffic generation.
“SEO requires consultants who are well-versed in the industry and understand what it takes to bolster a site. Without this knowledge, it can become an uphill battle to rank and remain in the position for the long haul.” – Media Kynect in Chester
Next, SEO is a long term strategy since you won’t get immediate results as soon as it is started. However, you will see results within 6 months to a year of SEO being done on your site. SEO has been quite effective for the last two decades and will continue to be effective for many more to come. Even though SEO strategies continue to change and evolve over time, the actual industry is here to stay. As a result, it is the perfect long term strategy to add to your marketing plan. It is also very quantifiable, which means you can measure your effort and the results gained. This makes it easy to scale.
In closing, we have just looked at some of the key benefits of SEO for business. So, with that said, if you haven’t started using it for your business, you definitely should.