If you are builders based in Wirral, you should know that there is a right way and a wrong way to promote your business online. In this article, we are going to walk you through some of the best and the worst online marketing strategies for your business. But first, let’s start with the basics.
Your success in business really depends on two factors: Unique Selling Proposition (USP) and your reputation. Your USP is the basis of your marketing message and it tells people why they should hire. Between USP and online marketing strategies, the former is definitely more important. There are many local businesses vying for everyone’s attention, and the only way that you can get noticed is by creating a compelling marketing message that’s based on your USP.
That said, sit down and really think about your business and why you are so special. You might want to sit down with your team in a focused group discussion. Once you have formulated your USP, sit down with your marketing manager to create your tagline.
When it comes to building a reputation for your builders business, it all starts with you building a relationship with your current customer base. If your customers like you, they would be more than willing to leave a positive review or share your Facebook page. So, be good at what you do, and don’t forget that your customers are people too.
When it comes to actually promoting your business, there are several strategies that are being used by local businesses now (you don’t need to reinvent the wheel).
The first strategy and is the most basic (for us, at least) is to build a website and have it optimized to rank on Google through a process known as Search Engine Optimization (SEO). Although anyone can do SEO, we strongly advise against you, the business owner, doing it yourself. Why? Because SEO is a difficult game and the results are never guaranteed for newbies. That said, leave the job to the experts. Go look for SEO professionals online.
Aside from optimizing your website for Google, promote your website on social media. Create a Facebook page and link it to your website. Then advertise on Facebook. The good thing about Facebook advertising is that you can target your audience based on their location and other filters.
This is quite different from SEO, where you reach out via keywords. In any case, you should not limit yourself to ranking on Google and Facebook advertising. Advertise on Google. Also, search for websites that specialize in local professional services.
If you are just starting to build your building business online, make sure to have a budget equal to at least 30% of your total expenses. It is costly, however, it is necessary for your survival. And besides, the cost does pay for itself when you have customers pouring in because of your online marketing efforts.
Do not scrimp on your advertising budget ever.